ABOUT US
Underdogs coffee is three friends who work in the coffee industry and love coffee! Through the pandemic, work hours became a little harder to get, so we decided to start something to help us through. We invested in a small coffee roaster, and with our knowledge, experience and contacts, we came up with a plan to punch through the pandemic and provide for ourselves.
We started selling to friends and family. The word of mouth model was incredibly successful for us, because our coffee is exceptionally tasty and easy to brew, we’ve done all the hard work for you. We only use ethically sourced, high quality green coffee. We roast to bring out the best of what each bean has to offer, without imparting any roast defect (smoke, burnt and negative flavours). And we roast and pack our coffee to order, so you're always getting fresh coffee.
Australia loves coffee, and there’s plenty out there, so what sets us apart? We have over 30 years experience between us, so we know what Aussies love when it comes to coffee, and what is expected when it comes to service. Our talent lies in our joint ability to provide you with the best tasting coffee you’ll experience, with minimal fuss and just the right amount of attention.
As a business, our focus is to ensure two things; our customers are satisfied, and our business is built on a foundation of ethics and good practices. As a smaller business we have fewer overheads and costs, so we make sure that we source our raw coffee from reputable people, and our packaging too. This means our coffee is bought fairly from coffee producers who are compensated profitably for their labour. We don’t do that ourselves because it wouldn’t be possible. Instead we work with a company called First Crop Coffee, who are one of Australia’s best and most trusted green coffee importers. You can learn more about them on their website www.firstcropcoffee.com
We’re here to give you the best and most consistent coffee experience you’ve had. Coffee is one of life’s affordable luxuries, and it should be that way whether you drink it at home or in a cafe. We’ve done all the hard work to ensure your coffee is a pleasurable luxury, it’s also socially and environmentally responsible, so all you have to do is brew (and we can teach you how to do that too!)
